Your Words Can Determine How Often You Close Sales - Underground Marketing Society

Your Words Can Determine How Often You Close Sales

By Chik Quintans | Sales

Nov 10
words and phrases that sell

words and phrases that sellYour Words Can Determine How Often You Close Sales

All of us would like to close more sales leads, and often the easiest way to get that accomplished is by carefully picking out the words we use when trying to seal the deal.

Very often closing a transaction hinges on so very little, and the harsh reality is that even a single word can make a huge difference. It can sway a prospect’s decision either for or against your product or service in just a few syllables.

That’s why it’s imperative to make sure we are making the most of this opportunity. Let’s examine some words and phrases that can get more conversions for you.

Words and phrases that sell

Using the Assumptive approach – Asking the prospect “How many of these do you want today?” assumes the prospect is buying and puts them in another mindset entirely, one in which they are on the road to delivery, and no longer making a decision. If you’ve done a good job of selling prior to this, this works well.

Asking directly for the sale – Many times it’s best to take the direct approach. If you’ve managed to make a good case for your product and have answered all the negatives you can think of, just be bold, (not pushy!) and ask for the sale.

Fear of loss close – Nobody wants to miss out on something that will truly help them, and this close works best when the cost of not buying is greater than the cost of the item. Fear works wonders, especially when the market is competitive.


Alternative close – Oftentimes if you have several products that may fit the bill, you can “help” the customer decide by phrasing your copy like “So after thinking about which fits your needs better at the moment, do you want to go with Product A or Product B?”

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.