Will Facebook’s Instant Articles Be a Boon for Content Marketers?

By Chik Quintans | Content Marketing

Jul 10
facebook's instant articles
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Will Facebook’s Instant Articles Be a Boon for Content Marketers?

A lot of the buzz encircling Facebook as of late is the launch of Facebook Instant Articles. This mobile-only platform is effectively raising the bar for content publishers by enabling you to create an incredibly rich, multi-layered approach to content that will amaze and engage.

Facebook Instant Articles are built on concepts taken from Facebook Paper, and perhaps the best thing about it is that it allows mobile pages to load an astonishing 10X faster than normal mobile pages, providing a near “instant” experience. The visual aspect of these pages are really amazing, with a lot of versatility, creativity and control built right in.

But what can it do for me you ask? Well at this time, it’s in a testing mode with only 9 publishers as part of the trial. (The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild) Facebook hopes to ultimately roll this out to anyone who wants to share stories, but that is not available at this time.

Awesome features of Facebook Instant Articles

  • Want to put in embedded tweets, YouTube videos, photos, image galleries, videos and interactive graphics directly into the posts? Not a problem! They will even start directly up, increasing time on site and engagement.
  • Need more detail? You can use the handy zoom feature to have a closer look into videos, images and maps.
  • Like what you see? You can Like or comment on pages directly inside the app!
  • Publish your own logos and Facebook Fan page follow buttons within the story.
  • Need more stats? Your Google Analytics integrate nicely with the articles.

Sponsored content will be allowed (as with Buzzfeed) but the key here is that for best results you’ll want to publish amazing content. You aren’t tied solely to Instant Articles if you want to publish on the Newsfeed, but the advantages are huge.

The look and feel of Facebook Instant Articles will mark a raising of the bar with regards to publishing content on the web, particularly the mobile web. Once people have seen the amazing versatility and engagement possible with this platform, you’ll have a hard time getting them to settle for anything less.

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans