Why Mobile is More Important Than Ever to Local Search

By Chik Quintans | Mobile

Jul 05
why mobile is more important
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why mobile is more importantWhy Mobile is More Important Than Ever to Local Search

These days the question isn’t so much “Do you have a mobile strategy?”, but “How is mobile doing for you?”

More than ever before, local business owners need to realize the incredible opportunity that being active in mobile offers them, and how best to take advantage of that. Here are several reasons why this is important, plus some things you can do about it.

Why you need to be mobilized

If you happen to need any more convincing, here are a few of the latest statistics illustrating the current state of affairs with mobile search.

  • 97 percent of consumers go browsing in search of products or services in their local area.
  • 73 percent of mobile searches bring about store visits and/or conversions.
  • They’re quick: 70 percent of those consumers search who locally on their mobile device act on it within one hour.
  • 15 percent of consumers will actively use their smartphone to compare prices once they’re in your store!

So how best to take advantage of mobile for local search?

Here are a couple of ways you can ensure your business is able to be found locally via mobile devices.

Get your site mobile ready – There is some adjustment to make with regards to ensuring your site renders well on mobile devices. Don’t leave this to chance, thinking it will pop up “good enough”. You’ve got precious little time to make a great impression, by some accounts fewer than ten seconds, and if they spent all of that just loading your page, the result will be that most people will leave before even viewing your page.

Watch sizes and content – Obviously small screens are not as easy to read and act upon. Don’t load you mobile pages with a ton of textual content that nobody will take the time to read with their phone. Use brief, bulleted text chunks, along with optimized images and call to action buttons big enough to click on easily!

Initiate an engagement strategy – Don’t leave them hanging: respond promptly to comments and concerns, and particularly complaints. Also, make regular connections with those who are trying to engage your brand.

Claim your directory listings – You’ll want to be sure to claim any listing you find on local directories, and create them where you don’t. Stay consistent in the information you put on each site, so visitors and search engines can easily find you.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans