Today’s content marketing strategies are multi-lingual: they speak in many different mediums. Long form content remains important, visual content is gaining ground rapidly and microcontent is fast claiming a place at the table. Microcontent? What the heck is that?
Microcontent can be defined as a bite-sized content blurb, aimed normally at one specific topic and limited in scope. A significant factor in the growth of microcontent is the global shift to mobile devices. Nobody is eager to tackle large blocks of text on a phone, as it’s simply too difficult to do. Mobile content is shorter, to the point, and very often visual, or at least includes a visual component. And with predictions of 80 percent of traffic from mobile devices within the next few years, it’s time for you to get a grip on how to access that audience!
Some strategies for using microcontent in your business!
Be consistent in your microcontent strategy. A regular digest of tips and tricks for your market is something that can get shared far and wide. Make copious use of images and videos; for this is what people want to see, particularly in the short form!
Remember, the best use of microcontent is to make it sharable, and also to have it lead to a destination of your choice!
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans