Why Microcontent Matters! - Underground Marketing Society

Why Microcontent Matters!

By Chik Quintans | Content Marketing

Feb 13

microcontentToday’s content marketing strategies are multi-lingual: they speak in many different mediums. Long form content remains important, visual content is gaining ground rapidly and microcontent is fast claiming a place at the table. Microcontent? What the heck is that?

Microcontent can be defined as a bite-sized content blurb, aimed normally at one specific topic and limited in scope. A significant factor in the growth of microcontent is the global shift to mobile devices. Nobody is eager to tackle large blocks of text on a phone, as it’s simply too difficult to do. Mobile content is shorter, to the point, and very often visual, or at least includes a visual component. And with predictions of 80 percent of traffic from mobile devices within the next few years, it’s time for you to get a grip on how to access that audience!Content-Marketing

Some strategies for using microcontent in your business!

  • One way you might already be using microcontent is to post a status update on Facebook leading back to your blog.
  • Make an image or meme which includes a quote from your post and post it to the photo sharing sites like Pinterest, Instagram, and Tumblr.
  • Use Vine or Instagram to create a short (in the case of Vine; 6 seconds!) pithy video and direct viewers to your page.
  • Create copy that your readers can easily retweet!
  • Incorporate calls to action in your microcontent. Click here to learn more, etc.
  • Curating bits of content your readers will find useful from other sites will do several things for you. It helps establish your authority, satisfies your audience, and is quite simple to accomplish.

Be consistent in your microcontent strategy. A regular digest of tips and tricks for your market is something that can get shared far and wide. Make copious use of images and videos; for this is what people want to see, particularly in the short form!

Remember, the best use of microcontent is to make it sharable, and also to have it lead to a destination of your choice!

For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans