When and How to Use the Psychology of Color in Your Marketing

By Chik Quintans | Blogging

Jul 14
How to Use the Psychology of Color
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How to Use the Psychology of ColorWhen and How to Use the Psychology of Color in Your Marketing

Color has a tremendous effect on the actions of your webpage visitors, and we need to take a look at how we can better use this in our marketing. Rather than just think of it as some sort of NLP, or mumbo-jumbo, we need to take a look at the data available and then start to test what this means for our particular audience.

The psychology of color provides us a wealth of data to digest. This data shows us specific choices we can make regarding colors for your web pages, marketing pieces, buy buttons and more. While this information is valuable, it’s still incumbent upon us to test what works the best for our particular audience.

The basics of color psychology

Basically, the psychology of color is the study of what colors evoke response in people, and what those responses are likely to be. There are differences in each and every sex, age group and other demographic you can identify. For instance, women love purple, while men can’t stand it. Brown can mean a rugged, outdoorsy feeling, while for others it denotes warmth. Red is found on stop signs, but also suggests a level of excitement. Green means money to some, and calm to others. One interesting fact: the favorite color of both men and women is blue.

So how do you use this information in your marketing?

So how best to take this data and apply it to our businesses? The first step would be to recognize that testing is mandatory, and that the colors you see working well on one site may not apply to yours.

  • The starting point is knowing who your audience is. Is your audience mostly male, female, young or old? The colors are different, and speak different things to each set of people.
  • Know which parts of your pages are the most important. For instance, any calls to action on your pages should stand out with a bolder, while at the same time complimentary, color.
  • Think of the overall feeling you are trying to convey, and test accordingly. Color evokes mood, and you’ll want to think about this when determining exactly what you’re trying to say with color.
  • Make your colors consistent, in order to keep your message consistant as well. Also, keep any hyperlinks blue whenever possible, as this has been the link color since the Web began, and there’s a case for familiarity.

Above all, take the time to test colors that work best for your particular audience, as it will be quite different, even from your competitors.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans