What to Do When Your Awesome Content Falls Flat

By Chik Quintans | Blogging

Sep 18
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contentWhat to Do When Your Awesome Content Falls Flat

Given all the hard work you’ve most likely put into your content, it’s utterly heartbreaking when what you’ve slaved over falls flat when it’s published.

Of course there are no guarantees that everything we write is going to hit it big, sometimes we feel as though we’ve actually created terrific content that for whatever reason isn’t able to catch the fancy of our audience.

No one hits it big every time, but if this seems to be a pattern with your content, let’s take a look at some of the reasons your content may not be hitting on all cylinders.

3 Reasons why your content isn’t going viral

No emotional connection – This is the first place to check. If you aren’t connecting with your audience on a gut level, striking them where they live, there is no way they’ll feel obliged to share this “meh” work any further than the delete key. Addressing people’s pain points and showing that you not just care enough to want to help, but also have some experience in this area yourself is an excellent first step.

Lousy distribution of your content – This is where many of us miss the boat. There are many more places than ever before to share your content, and the ease of doing this is surpassed only by the time and effort it will require to do so, but hey, you wanted to have it reach far and wide, right? Be sure you announce your content on social media channels, via your email list, and anywhere else you have your voice. Work at making connections larger than yours, and exploiting your social media contacts. Consider using paid traffic to boost your content, as in a Facebook or Twitter ad.

It’s not sharable – Consider this one: what motivates you to share? Is it inspiring, funny, moving, or just plain weird. Does it make your blood boil, give great insight or otherwise make you think? If your content isn’t achieving some of these, you can be sure your readers won’t be in a hurry to share this with their friends and followers as well.

See our Raving Fan reviews – UnderGround Marketing Society LLC Reviews
I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Ranker

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans