Want to Know How to Market Your Brand on Instagram? Here’s How!

By Chik Quintans | Instagram

Jun 27
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how to market your brand on InstagramWant to Know How to Market Your Brand on Instagram? Here’s How!

As Instagram gets to be more and more popular, it was natural that smart marketers will devise uses of it for their uses. While we’re not sure how long this may last, as Instagram is now owned by Facebook and change is bound to happen, for the moment it is killing it’s social parent in terms of engagement.

Witness the recent (2014) study by Forrester Research that shows among other things, that Instagram is beating its parent Facebook in terms of user engagement by a measly 60X! Add in Facebook’s recent trimming of marketer’s sails when it comes to organic ad reach, and you can understand why everyone is actively looking to see what Instagram can do for their brand. Here are 7 ways we’ve found that companies are using Instagram to help with their social marketing.

7 Ways to market on Instagram

Put your business on Instagram – Perhaps an obvious first step, but ensuring that you’ve secured your business name on a business account, or as near as you can get to be recognized, together with completing your profile and connecting to Facebook and other social media channels is the base for everything else you hope to do.

Don’t be shy about using hashtags – Be sure and use hashtags in your updates, as that is a major part of how people find you via mobile. Also, use your brand hashtags and make sure you monitor these, as you’ll want to catch any comments or concerns before they blow up.

Practice engagement – Use this platform to heavily engage your customers and followers, by Liking photos, videos, making comments, embedding when appropriate and even highlighting your customers on your feed as well.

Employ Instagram’s new video function – Make some innovative 15-second videos to show off your products and brand.

Showcase your products – An obvious way to use Instagram, but also effective. One easy way to showcase and research at the same time is to ask questions about your products, such as “How are you using XYZ product?”

Crowdsource photos of your products – Having a contest to generate user submitted content about your brand and products is an excellent way to engage.

Post frequently – Find your optimum posting rate, whether that’s a few times a week or several times a day. The secret is to post enough that your audience is growing and engaging. You’ll know it when you see it.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans