Want better Conversions from your Landing Page? Here’s How

By Chik Quintans | Content Marketing

Oct 20
landing page
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landing pageWant better Conversions from your Landing Page? Here’s How

Making a stunning landing page is no longer a task for the dark arts of the web designers. Nowadays using one of the easy available landing page creators, that are drop dead easy to use, you could have a professional-looking page done in a matter of minutes.

But what happens if you want it to actually convert customers into sales or other actions? That’s somewhat more involved, and has a few necessary steps associated with it. Let’s see what goes into a highly converting landing page.

6 Ways to convert visitors to your landing pages

  • A killer headline – You will never get a second chance to make a first impression, and this is the element that your visitor sees first. You need to make this headline not just get them to read on, but also to understand that they need to take action on this offer.
  • Use compelling images and videos – There’s no doubt about it: videos on your landing pages convert far better than those without, so don’t ignore this!
  • Emphasize the benefits – People need to know what it will do for them, not what it will do. See the difference? Make liberal use of bullet points to show this, as opposed to a long block of text.
  • Use a clear call to action – If you tell people in no uncertain terms exactly what you want them to do next, you’ll find that much more of the time they will do it. Don’t be shy about this. Also make your buy or download buttons stand out from the rest of the page, using color and persuasive text.
  • Use customer testimonials – Using terrific testimonials from previous customers is a great way to use social proof to make it easier for people to click that button. You don’t need a lot of them either; one or two will do.
  • Employ scarcity – Like it or not, scarcity tactics work, and folks will click on your offer versus missing out, if you have done a good job telling them exactly why they need this now! Word of caution however: be truthful. If you use false scarcity, they won’t trust you the next time around.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Ranker

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans