Visual Marketing’s Time is Now!

By Chik Quintans | Content Marketing

Aug 18
SEO tactics
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visual marketingVisual Marketing’s Time is Now!

One of the most rapidly growing segments of content marketing is a little something called visual marketing. Essentially this involves utilizing and optimizing images within content and as content, and then making the most of the tremendous reach and viral nature of social media to spread this content far and wide.

Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it should be no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.

What are some best practices for visual marketing?

Employ large doses of social media – Who has heard of Instagram, Pinterest, Facebook and YouTube? These social networks are wonderful avenues for allowing you and others to share your visual content far and wide.

Make sure to add a visual element to your other content – Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher also. There are lots of places to find great visuals, or you can make your own with tools like Canva and PicMonkey.

Be sure to optimize your visual content – Do your best to optimize your images and videos with keywords in the title if appropriate, and an detailed description of the image or video. This makes a large difference in their ability to rank, as well as for people to find your content.

Use Slideshows and Infographics – Two very easy but extremely effective ways to utilize visual content is through the use of slideshows and infographics. These both are search engine darlings, and get loads of direct traffic and shares also.

Now, just in case you need one more piece of proof, chew on this for a moment: The average user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans