Let me ask you something: just how many articles have you read this month versus how many videos have you watched? I’d be willing to bet that the videos watched outnumber the articles read many times over. It’s the state of the Web in 2014, as we turn into a culture that is much more likely to engage via a visual medium than any other.
It’s a fact that we process visual information some 60,000 times faster than written text, and that 90 percent of the information transmitted to the brain is of the visual variety. Why then are we surprised when we see that everyone is looking to watch or look, rather than reading anything?
One benefit to all of this however, is that visual content is a lot more likely to be shared. Sproutsocial reports that images are liked twice as much as text, whereas videos are shared 12 times more that links and text posts combined!
Below are 4 methods to incorporate visual content into your marketing mix!
Visual content is where it’s at in 2014, and will have a direct effect on your site traffic and search rankings.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans