Why Visual Content Marketing is a Term You Need to Know! - Underground Marketing Society

Why Visual Content Marketing is a Term You Need to Know!

By Chik Quintans | Content Marketing

Dec 23

Why Visual Content Marketing is a Term You Need to Know!

Let me ask you something: just how many articles have you read this month versus how many videos have you watched? I’d be willing to bet that the videos watched outnumber the articles read many times over. It’s the state of the Web in 2014, as we turn into a culture that is much more likely to engage via a visual medium than any other.

It’s a fact that we process visual information some 60,000 times faster than written text, and that 90 percent of the information transmitted to the brain is of the visual variety. Why then are we surprised when we see that everyone is looking to watch or look, rather than reading anything?

One benefit to all of this however, is that visual content is a lot more likely to be shared. Sproutsocial reports that images are liked twice as much as text, whereas videos are shared 12 times more that links and text posts combined!

Below are 4 methods to incorporate visual content into your marketing mix!

  1. Use videos – Video can enhance your site in several ways, not the least of which is improving your site traffic many fold. This is not just a function of a great YouTube Channel, though that helps. There are several other ways to employ video, from your site to your social platforms like Facebook and Twitter, along with the dozens of other outlets.
  2. Develop infographics – Check into getting attractive and provocative infographics made for your marketing. These are shared widely when they are well done, and can also aid in branding and backlinks to your site.
  3. Images – Image sharing has become an Olympic sport! Okay, well maybe that’s a stretch, but not by much. Sites like Pinterest, Instagram, Tumblr and several others are making it easy to drive a ton of visitors to your pages from the photos posted and shared there. These sites are among the most trafficked sites on the internet, and you need to have a presence on them today!
  4. Get great at social media – Social media is the both the glue and the delivery service for your entire visual content strategy. Sharing on Facebook, LinkedIn, Google+, YouTube, Twitter and others is the engine that drives the machine. Everyday a new innovation to make video and image sharing easier and more social shows up as these sites compete for your attention.

Visual content is where it’s at in 2014, and will have a direct effect on your site traffic and search rankings.


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans