Using Social Media to Power Up Your Sales - Underground Marketing Society
Jan 16

Using Social Media to help increase Your Sales

The goal of every advertising endeavor is to boost revenue at a business. So essentially, every step you take with social media marketing is supposed to increase sales. As it turns out, though, you can use a few methods that can directly garner more sales rather than indirectly getting people more apt to buy. These are just a few of those strategies.

Direct Individuals to Landing Pages

It is significant not to oversell to your followers, but occasionally directing them to your landing pages is essential. This gives them the opportunity to make a purchase, but remember that people can change their minds during the process of buying something.

Because of this, make sure purchasing your product or service online does not require going through too many pages. Also, think about using shopping cart online tools for your site. Finally, understand that people won’t always buy something. Since 72 percent of Millennials are accepting of retargeted ads, though, consider integrating this tactic as well.

Image via @KissMetrics

Showcase Your Products Or Services Through Great Content

While providing content that only creates the probability of a sale might seem indirect, you can also utilize your content to directly promote your product or service. When creating this type of content, do not aim solely on what you are selling. Answer a query that people may have in their head. Showcase a concern that could arise. Be informative about these issues and then point out how your product can help. As always, do not forget a call to action.

Utilize Social Retailing Tools

In the past, it was often necessary to direct people away from social media to garner a sale. This is no longer the case. There is a selection of social media selling tools available that can now let you sell directly from your social profiles. Look into these power tools or ask your social media marketer about them. Implementing these tools will help you make direct sales without risking losing a consumer between a web of sales pages.

Ever since its inception, social media was something promoters knew could revolutionize promotional tactics. Since that time has come to pass, the company possibilities of social media have become nearly limitless. With these strategies, you can now take your social selling to the next level.

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Edmonds, WA 98020


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.