Use these marketing automation tools to free up time and money
When marketing your business online is truly looked at and laid bare, it’s tough to ignore the mountain of tasks that face both you and your staff every day. Feelings of being overwhelmed and the constant suspicion that you’re forgetting something are always present. We all face this. Online marketing is monstrously complicated beast, and to tame it you have to employ some varieties of marketing automation to handle the sheer number of moving parts that marketing in multiple channels demands. Not doing this is virtually choosing not to remain competitive. Let’s check out some ways we can implement marketing automation.
Tools for marketing automation
There are oodles of great tools available that you can spend your time and money on, for our purposes here I’m going to concentrate on three areas that can be gigantic time sucks and possess the most potential for return on investment.
Email autoresponder company – This is very likely the most vital piece to automate, for if you’re not using an autoresponder to take care of your email marketing, you might as well not be doing it at all. Loading up your autoresponder with personalized content and marketing emails gives your customers and prospects the impression that they are being well taken care of. There are a many great email autoresponder companies out there, but some of the best are AWeber, GetResponse, iContact, and MailChimp.
Managing social media – Keeping your finger on the pulse of several social media accounts daily is not just a full time gig, but a hard one at that. You need to use some kind of tool, and there are several good ones out there that allow you to keep track of mentions, shares, Tweets and even allow you to post to your social platforms. Look into HootSuite, TweetDeck and Buffer.
Automate tasks – As we all know there are lots of small tasks that need attention daily, or the whole house of cards may fall down! Some of the better tools to come down the pike of late are the development of task masters like IFTTT and Zapier. These tools, (similar in intent and application) can be lifesavers in the case of automating tasks between two different services. Very handy, indeed!
Be mindful that you’re not automating too many aspects, especially customer service. Specific things really need your touch, and this is one. Do yourself and your business a favor and look into automating at least some of your online business today!
For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans