As a business owner, you likely have the dream that your business will one day go national. While this desire should certainly be striven for, though, you should also be aware that the majority of companies are small businesses. As it turns out, half of American workers are employed by small businesses, so most companies cater to their local communities. Because of this, your marketing should be focused locally.
Customers no longer have to check several different sites to find a organization they are looking for. Thanks to local directories, they can now seek out the industry they are looking for and examine local companies based on reviews, location and a variety of other factors. That is why it is so crucial that you be listed on these pages and claim them if possible. Yelp, Bing Places, Google My Business and Yahoo Local are perfect places to start.
Individuals now heavily utilize review sites to choose who they will do business with. Having purchaser testimonials on these sites won’t only let others see what you are all about, but it also improves your SEO and online visibility. Take into account, however, that these sites don’t allow you to solicit positive reviews. You can offer incentives, though, for clients to leave honest reviews.
While some now think that online marketing is the only important type of promotion, offline marketing certainly is not obsolete. One of the critical aspects of local marketing and getting found is to have notable signage onsite. Sadly, studies show that 28 percent of businesses do not even have signs onsite. Which means, even if you are found online, clients could be bypassing your company for someone easier to find.
Marketing is essential for a successful organization, but it means nothing if consumers cannot find you. This is where local marketing comes in, and if it’s done right, new customers will have no problem finding and frequenting your establishment.
UnderGround Marketing Society LLC
144 Railroad Ave, Suite 111
Edmonds, WA 98020
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans