How Does Your Email Look on Various Mobile Platforms? - Underground Marketing Society

How Does Your Email Look on Various Mobile Platforms?

By Chik Quintans | Email Marketing

Apr 01

Email marketing is tricky enough without us making the task even more difficult. With mobile email open rates increasing quickly, it can be a virtual death sentence for your small business should you ignore optimizing your marketing emails for small screens.

optimizing your emails for mobile

Mobile email open rates are on fire!

Mobile email is now the most opened email, surpassing desktop with a robust 36 percent, according to Combine that with the fact that email is the preferred online communication mode of 74 percent of all adults, and you see why it’s so important. It’s not just phones either. Tablets are beginning to take a major share as well, as ReturnPath documents that iPhones account for 59 percent, iPads 26 percent, Androids 14 percent and Windows phones bringing up the rear at less than 1 percent.

Here are a few tips for optimizing your emails for mobile

So not to leave you without a plan for perfecting your marketing emails, here are a few workable tips that can help ensure your marketing messages appear the way you want them to!

  • Keep your messages short. People, especially on mobile devices, have a short attention span. Generate punchy, alluring subject lines and material that keeps the reader engaged.
  • Keep image files small, as large files take considerably longer to load, you don’t want people exiting before they even get a chance to see what you’ve got!
  • Keep your font sizes inside your main content a minimum of 14, and headlines around 30. Anything below 13 will get automatically changed by the iPhone, and could wreck your formatting.
  • Make your calls to action large enough for easy tapping. An average adult finger covers about 45 pixels, so bear that in mind.
  • Test your emails on different platforms before sending them out. Better safe than sorry!

Optimizing your emails for mobile isn’t something you should get to when you can – it’s a big deal you should do today! You can be sure your competition is!

For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.