Tips for Checking Your Social Media Channels - Underground Marketing Society

Tips for Checking Your Social Media Channels

By Chik Quintans | Social Media Marketing

Sep 26

Tips for Checking Your Social Media Channels

social media channelsSocial media happens in the blink of an eye. Word travels so fast that you may go to bed feeling wonderful and awaken to a firestorm. This is most
certainly likely to happen if you are not in the habit of daily monitoring your social media channels. Keeping track of the conversations about you and/or your brand online could be far more than just a reputation management best practice. Focus on those searching for information early in the sales process could lead to a significant increase in conversions. Primarily, however, this is about creating a firewall between trouble and you. Cutting the bad news off at the pass is the objective here, and there are a handful of quite simple methods to manage this, which of course is everyone’s concern. It doesn’t need to take all day long, as shown in this HubSpot article.

How to keep up with your social media online

  • Use available tools like TweetDeck or HootSuite to monitor social media mentions of on several platforms. They are very easy to configure, and help you to see at a glance a broad overview of what’s happening across your social channels.
  • Since Google has recently decided to end Google Reader and Google Alerts seems to be broken, marketers who have relied on these useful services are left scrambling to find viable alternatives to get and read newsfeeds. A couple of you might consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
  • Scan for questions or comments on your blog, social networks, videos, and your Facebook pages. Answer anything important, particularly those that seem to be unhappy or confused about your products or services. This can head off scads of trouble!

Monitoring your social media world doesn’t need to take hours or anything special other than attentiveness. The key is getting and staying organized, and making use of the tools out there to make this task less time-consuming. The benefits far outweigh the trouble!

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.