Three Reasons Local Business Owners Must Use SEO - Underground Marketing Society

Three Reasons Local Business Owners Must Use SEO

By Chik Quintans | Advertising

Sep 29

Search Engine Optimization for Local Businesses

Local SEO is more of a requirement than a luxury. While we should never forget the importance of offline marketing, having a website that is easy to find thanks to Local Search Engine Optimization is very important in the modern consumer-focused world.

A recent survey found that about 60% of small businesses have no website at all. Once you consider the remaining companies that don’t utilize sound SEO methods, the competitive advantage that SEO can provide becomes evident. A website can help beat out 60% of other companies, and SEO can help beat out the rest.

In the article by Tess Townsend, she writes small businesses are not as connected as many would think:

Many Small Businesses Have Little to No Online Presence

A Redshift Research survey commissioned by web-hosting company GoDaddy reports that well over half of very small businesses have no websites or Facebook pages.

Small businesses may be even less connected than you thought.

About 60 percent of very small businesses (made up of one to five people) don’t have websites, according to a recent survey. Of those, about 12 percent have Facebook pages.

That leaves a lot of businesses relying on word-of-mouth to get their name out, though many may have a presence on online platforms like Yelp. READ MORE

Provides an advantage Over the Competitors

Forbes actually listed SEO as the best marketing return on investments you might see. Simply attaining the top spot for a specific keyword means you will get 33% of the clicks on that keyword. Whatever you are selling, that is a big payoff. Whenever you undertake a marketing endeavor, you are taking a risk. The best you can hope for is a good return on investment (ROI) that makes the campaign worth it. Thankfully, you can achieve this with good SEO methods.

In the following article by Jayson DeMeers he writes:

A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be reliably predicted and measured. The problem is, as you may have already figured out, SEO doesn’t quite work this way.

In late 2012, SEO and Internet marketing consultant Sam McRoberts wrote an excellent article titled Investing in SEO the Warren Buffett Way. I encourage you to check it out, but here’s the gist of it: SEO works very much like the stock market. You choose your stocks (keywords) based on the knowledge you have at hand, and then you wait. You’ll likely experience periods of growth and decline (like ranking fluctuations), but one thing is certain: the stock market and SEO are both long-term endeavors. There’s no quick path to riches in either case.

However, over the long term, you can expect to see growth if you’re patient enough to stay the course through the ups and downs of the market (or rankings and algorithm fluctuations). Buffett said, “Over the long term, the stock market news will be good.” Despite world wars, epidemics and the Great Depression, the long-term growth of stocks in the US grew steadily and significantly over the 20th century.


Great ROI

In all likelihood, users now understand that paid links are not necessarily the best source for what they are looking for. That is why focusing on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot.

Paying to get seen on Facebook has its positive aspects, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely neglect paid ads.

In the post below by A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.

Google is rolling out a dramatic change that removes ads from the right side of its desktop search results, and places ads only at the top and/or bottom of the page. At the same time, the company says it may show an additional ad four, not three above the search results for what it calls highly commercial queries.

Image via

Image via

All of this represents the conclusion of a test that began all the way back in 2010, and has been tweaked over the years since then. Search Engine Land readers particularly some outside the U.S. notified us late last year that they were seeing the top-only ads more frequently.

A Google spokesperson has confirmed to Search Engine Land that the change is now rolling out to all searches in all languages worldwide. Ads will not appear on the right side of desktop search results, with two exceptions:

Product Listing Ad (PLA) boxes, which show either above or to the right of search results
ads in the Knowledge Panel


Paid Ads Don’t Always Pay Off

When shoppers use search engines, a full 70% of the links they click on come up organically. This means Google made the decision that site was exactly an individual searching a specific term was looking for.

The chances of an agency showing up organically increases when search engine optimization (SEO) is used. In fact, there are a selection of reasons SEO is vital.

Do you have any SEO questions? Contact us.

UnderGround Marketing Society LLC
144 Railroad Ave, Suite 111
Edmonds, WA 98020


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.