The Secret Factors That Influence Local Search Results

By Chik Quintans | Blogging

Oct 05
local search
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local searchThe Secret Factors That Influence Local Search Results

Every year the folks over at Moz come out with what has become the authoritative annual report on local search ranking factors. They poll experts from the field and produce an easy to read and comprehend report that details the empirical evidence of how Google is ranking local pages.

In an attempt to sum up what can be a SEO geek speak fest, listed below are our main takeaways from the report for what is working in local search rankings.

Top local search ranking factors 2014

User Behavior matters – Google is now paying particular attention to what your user is doing while they are on your site. They may be viewing clickthroughs, filling out forms, even getting directions as a signal that your site is providing a good search experience.

Proximity to the searcher – It would appear that the search algorithm is becoming better and better at detecting user location. If your local pages are GEO optimized, you stand a much better chance at Google being able to connect the dots and show your results for searches in your area. Google is even getting good at knowing desktop locations, something it hadn’t done in the past.

Your domain’s authority – This is rising fast. If you are a brand and are engaged in building authority and presence in the search engines, Google is deciphering this and helping your pages to rank in front of the more spammy results.

Citations – Citations, even from an unlinked authority site, seem to be a large part of Google’s mission to reward brands. Using citations is still a large part of ranking well locally.

On-Page SEO signals rule – The biggest factor in this year’s survey was again on-page SEO. The presence of NAP data, (name, address, phone) keywords in titles, domain authority and GEO locators among others are still leading the way when it comes to getting you great results in local rankings.

The whole report is well worth reading and can be found on this page.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Snapshot

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans