Take Charge of Your Online Reputation Management - Underground Marketing Society

Take Charge of Your Online Reputation Management

By Chik Quintans | Reputation Management

May 07

Take Charge of Your Online Reputation Management

Spend any time thinking about your online reputation management? That’s what I suspected! According to a study by Erik Qualman of Socialnomics.com nearly three-quarters of consumers say they trust the feedback provided by online reviews. Also some 80 percent have changed their mind about buying a product after reading only one negative review online, and more than 84 percent indicate that they find online reviews as a trusted source of information.

This adds up to one simple reality: when those negative reviews or complaints appear, (and they will!) you need to take them very seriously and take countermeasures to reduce the negative effects!online reputation management

Here are five solutions to do just that:

  1. Look at your brand’s search engine results on a regular basis – Check your company’s name in Google at least once a month. Google Alerts can be helpful to let you know when there is any conversation regarding you, your company name or your important keywords. You should definitely look beyond page one, as negative entries may be hanging out there on their way higher.
  2. Respond to negative content promptly – Attempt to contact the source of the negative content as soon as possible, particularly if they are a dissatisfied customer. Be polite, helpful, and seek to address their concerns in a positive manner. DO NOT get into a flaming match with them. You will end up the loser every time!
  3. Optimize your pages with your company name – Be sure your company’s name is prominent in your optimization, specifically in keywords, tags, and titles. The greater number of of your site’s pages that bear your name, the greater number of chances Google will see your site as the authority for this keyword (your company name) and rank you higher, particularly given the fact that most negative content won’t have done any SEO.
  4. Create more content channels with your brand – You can use free blogs like WordPress.com, Blogger.com or even subdomains of your own site for this, along with your social channels such as YouTube, Facebook, and Google , will help keep the company name prominent. Post fresh content to these channels as well, so they hold on to their search positions.
  5. Ask for reviews – Your absolute best option for an effective online reputation management tool is to ask your best customers for reviews. Don’t be pushy, but encourage and even reward reviews. This is also your best source of social proof!

Follow these tips to protect your good name! Trust us…you’ll be glad you did.

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans