SoLoMo – Social, Local and Mobile Coming to a Phone Near You! - Underground Marketing Society

SoLoMo – Social, Local and Mobile Coming to a Phone Near You!

By Chik Quintans | Blogging

Jul 29

Do you SoLoMo? Yes, I realize that may sound like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is an extremely significant concept and marketing tool for your small business to employ.

What is SoLoMo and how will it help your small business?

The melding of these three distinct technologies was inevitable. As mobile devices get more and more sophisticated, enabling geo-location services to track every move, it was just a small step into enabling businesses to send notifications to nearby customers. Research conducted recently by the Pew Internet & American Life Project reveals that around 74 percent of smartphone users use them to get information, and approximately 18 percent are using them to check in on local businesses with services like Foursquare. This has led to both an opportunity and a challenge. More and more mobile users are seeking local products and services, and if your small business is not using its social media to connect and draw these individuals who are out there roaming the streets looking for something to do, eat or buy. It’s your task to make certain they find you before they find someone else! SoLoMo

3 Ways to your business can employ SoLoMo

  • Use social media – By utilizing social media such as Facebook, Twitter and others to interact with and inform your customers and prospects, you’ve found a most effective and inexpensive solution to build relationship and energize your brand at the same time.
  • Be visible locally – Work with local search directories that are right for your company, and actively target your local customers.
  • Spend some on mobile marketing – Mobile ads are returning very good ROIs, as most users who are searching local are out there searching for it in the field. Also, some local advertising methods are cheap or free, such as check in deal on Facebook or FourSquare.

One terrific demonstration of a business that gets SoLoMo is personified by Walgreens. Checking in with Foursquare gives their customers coupons and much more! SoLoMo isn’t going away anytime soon, so make sure you make it happen before your competition does!

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.