SMS Marketing – Reach People Where They Dwell – Their Phones!
Who would have thought text messaging, which has been generally the land of the pre-teens, would morph into something as useful and powerful as SMS marketing? Within a very short time, SMS (simple message service) has shown to be a proven alternative to email marketing. Developing increasingly more popularity, it’s hard to find anyone who is not using text messages in one way or another.
Why you should give SMS marketing a long look
Without a doubt, the primary reason marketers are giving SMS a try is because of how folks are responding to texts. According to CallFire SMS text messages boast a 98 percent open rate as well as an eye-popping 83 percent are opened in the first three minutes of getting them! What’s more, marketing promotions utilizing text messages are being redeemed at 20 percent or higher, in contrast to traditional media such as coupons, newspaper ads, radio, or direct mail, that average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) can be far greater than in traditional media. For example, a campaign with a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.
4 Guidelines for successful SMS marketing campaigns
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Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans