SMS Marketing – Reach People Where They Dwell – Their Phones! - Underground Marketing Society

SMS Marketing – Reach People Where They Dwell – Their Phones!

By Chik Quintans | Blogging

Oct 21

SMS Marketing – Reach People Where They Dwell – Their Phones!

Who would have thought text messaging, which has been generally the land of the pre-teens, would morph into something as useful and powerful as SMS marketing? Within a very short time, SMS (simple message service) has shown to be a proven alternative to email marketing. Developing increasingly more popularity, it’s hard to find anyone who is not using text messages in one way or another.

Why you should give SMS marketing a long look

SMS MarketingWithout a doubt, the primary reason marketers are giving SMS a try is because of how folks are responding to texts. According to CallFire SMS text messages boast a 98 percent open rate as well as an eye-popping 83 percent are opened in the first three minutes of getting them! What’s more, marketing promotions utilizing text messages are being redeemed at 20 percent or higher, in contrast to traditional media such as coupons, newspaper ads, radio, or direct mail, that average redemption rates of a paltry two percent. CallFire also says that your ROI (return on investment) can be far greater than in traditional media. For example, a campaign with a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, works out to be less than .30 cents per customer acquisition. Not bad.

4 Guidelines for successful SMS marketing campaigns

  1. Deliver value – Whatever you’re texting them about, make it worth their time! Deliver value, financial or otherwise, with your message.
  2. Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a good recipe for success with SMS. Something along the lines of, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
  3. Include a call to action – Be sure you ask for the action you would like them to take. Saying something similar to “Text SaveNow to 123456 to get a 10% off coupon today” will set their mind to action mode.
  4. Measure your campaign’s results – Mobile text messaging is excellent for as it provides an abundance of ways to measure how your campaign is performing. You can see how many people opened, followed and took action, and what action they took.

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.