SEO Tips – Ramp Up Your Content Marketing for More Traffic and Authority
The buzz for 2013 has focused on the need for content marketing to be a crucial element in your online marketing efforts moving forward. This may well be a term you’ve heard yet not understand specifically just what it means. Content marketing is the practice of creating, collecting, and publishing fresh content for your visitors. This manifests in a variety of forms, from relatively simple blog posts, to articles, reports, whitepapers, videos, audio podcasts, ebooks, and more. We live in a society that craves information, and the more of it you can offer visitors to your sites, the more authority you will earn in not just their eyes, but also the search engines as well. They can then reward you with higher rankings, more traffic, links, and ultimately sales.
Content marketing is getting more and more popular
According to BusinessBolts.com, this year some 74 percent of businesses anticipate doing an increased level of content marketing. Just 4 percent are not. There are many reasons for this, among them cost-effectiveness, near-instant results and control over the medium. With content marketing you can shape your message, control the flow, and utilize many different mediums to get your content to your market. For instance, an article or blog post may be written, posted on your site, excerpted in social media, made into a video or audio and social bookmarked across the web. Repurposing your content for various platforms is the order of the day. Moreover, this can happen frequently, and an entire content marketing campaign can be realized quite swiftly.
A real-world illustration of how content marketing can rock your sales
The New York Times profiled a Northern Virginia company, River Pools and Spas, which was watching as their sales plummeted as a result of the housing recession of 2008. Incoming orders (average $50,000 per order) withered quickly from around six a month to less than two! Their previous advertising budget of $250,000 yearly on radio, TV and pay per click advertising had to go. Owner Marcus Sheridan launched an aggressive content marketing campaign consisting primarily of blog posts and videos, and within a relatively short time, had not merely regained what was lost but beat pre-recessions sales figures.
Content marketing can and should be a major piece of your online marketing strategy for 2013. The great thing is that it’s all within your control!
For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans