SEO Not Working Out? These Approaches Could Be The Issue

By Chik Quintans | Search Engine Optimization : SEO

Jan 04

SEO Not Working Out? These Problems Could be at Fault

Meta descriptions and title tags are something a marketing firm will usually handle, so if you are using one, you are normally in the clear. If you handle your own webpage or use an unknown company, though, you could potentially run into problems.

Concentrating on Short Keywords

Simplicity is an amazing trait in a variety of things. When it comes to targeting certain keywords to optimize your website, however, it may cause more damage than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you also needs to move beyond these short keywords.

Image via https://blog.crazyegg.com/2014/05/21/optimizing-your-web-pages/

As it turns out, half of all internet searchers are at least four words long. Target keywords that your competition may not have thought of. Add terms such as ‘low cost,’ ‘best in’ or something that makes your corporation stand out among others. Short keywords are great, but you must never drop the ball on long-tail keywords.

Participating in Naughty SEO

If you use methods like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google looks for these shady practices, and they could use punitive actions against your site if you practice them.

Ignoring the benefit of Title and Meta Descriptions

If you have a marketing agency handle your SEO and other promotional techniques, you may not have to worry about meta descriptions and title tags. If the business is dropping the ball or you are handling your webpage on your own, however, it could be a considerable concern.

Image via https://moz.com/learn/seo/meta-description

Far too many local company owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is harmful since search engines cannot tell the difference between your pages. Also, having unique descriptive information for every page will help prospective customers find exactly what they need.

SEO is something you must never ignore. When it comes down to it, though, ignoring Search engine optimization might actually be better than engaging in the previously mentioned practices.

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans