SEO Not Panning Out? These Mistakes Could be at Fault

By Chik Quintans | Marketing

Apr 24
SEO Not Panning Out? These Mistakes Could be at Fault | UnderGround Marketing Society LLC

Are You Making Search Engine Optimization Mistakes?

Of all the organic clicks that happen on Google, 60 percent of them go directly to the top three results. This should give you an idea of just how important search engine optimization (SEO) really is. You probably already understand a bit about SEO, and you could even know a few tricks of the trade yourself. Unfortunately, you could be making SEO mistakes without knowing it. If this is the case, you are definitely working against yourself.

Targeting Only Short Keywords

Simplicity is a virtue in many things. If you are applying this rule to your keyword targeting, though, you are going to see bad results. Keywords that target your city name and type of business certainly need to be involved, but you must focus on more than just short keywords.

Statistics show that half of all search queries on Google and other engines are four words or longer. Use this fact and go after keywords your competition might not be using. Dropping a 'low cost' or other descriptive trait that makes your company special can go a long way. Maintain your focus on short keywords, but never forget to utilize long-tail terms.

Going Black Hat

Tactics like buying links to your page, keyword stuffing and getting onto low-quality link mills were once popular, but now, you could do permanent damage. Google notices and dislikes these practices, and if they catch you, punitive action is typically taken against your website.

No Attention to Title and Meta Descriptions

Meta descriptions and title tags are something a marketing agency will usually handle, so if you are using one, you are typically in the clear. If you handle your own webpage or use an unknown company, though, you could run into problems.

Marketing novices very often ignore meta descriptions and make the title of each webpage the company name. Unfortunately, this means search engines will not be able to differentiate each of your pages. By using unique titles and descriptions for each page, you also ensure potential clients can find what they need.


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company’s areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.