SEO has many a company flummoxed from the get-go. It is a very inexact and difficult to apply science that numerous startups fail to even attempt it. This is a huge mistake. The key reason why is that it gives Google a bad impression from the very start. They attempt to index pages, and without some semblance of SEO, many times they are either not able to index, index the page inaccurately, or because on-page and internal SEO is such a big part of the search ranking algorithm, bury it so far down the search results as to be useless. This is a shame, as there are some solutions to get going with SEO that don’t call for a graduate of MIT to accomplish.
Priceonomics.com coined the term, “minimum viable SEO“, which means basically what it says: exactlty what can you get by with in terms of SEO to begin with. Even though this is certainly not an ideal strategy, it’s a lot better than not doing anything. Here are some of the things they pointed out, with a few of our own ideas tossed in.
Decide which kind of keywords you’re going after – as this determines not just your site structure but how many pages and just how quickly you’ll be profitable. You could be going after the long tail of search, meaning keywords that are commonly 3-5 words long, often with product or model numbers. They don’t get a ton of searches daily, but are much easier to rank for. Add a few thousand of these up, and you win. A different way to go is to optimize for a single keyword, like “auto insurance San Diego” you’ll typically be trying to rank only your home page. If you have a business with a local presence, be sure you have local geo-modifiers on your keywords, as in the above mentioned example.
Use breadcrumb navigation – You’ve seen this on many web pages. It is a set of links that show where you’ve been on the site, and where you are now. This is helpful for the searcher, (which Google likes) and takes care of a good deal of internal linkage. Here is what it usually looks like: Home > Tablets > Apple > Ipad 2 3g
Use accurate title tags – Making certain the title tag on your page is accurate; meaning that it is the keyword you wish that page to be ranked for, is probably the most important SEO task to do. Using local geo-modifiers is very important here too.
Doing minimum viable SEO is a start, and a lot better than doing nothing. Just don’t allow it to be the end!
For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans