See These 10 Email Marketing Best Practices - Underground Marketing Society

See These 10 Email Marketing Best Practices

By Chik Quintans | Blogging

Oct 23
email marketing best practices

email marketing best practicesSee These 10 Email Marketing Best Practices

Email marketing can be quite a tricky business, and what’s acceptable is subject to change over time, so it’s a smart idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want to get the best results we need to keep current.

Here are what we consider ten best practices for email marketing right now

  1. Use short, attention grabbing subject lines –Avoid spam words, and make sure you are being bold without straying into untruth. Tell them what to expect.
  2. Mobile optimized emails – If you’re not mobilizing for mobile now, you’re losing, as some 67 percent of all emails are now opened via a mobile device.
  3. Personalize the “From” line – Using an impersonal return address such as [email protected] will likely get trashed.
  4. Use a call to action – Several, if possible. And make sure at least one of them is above the fold.
  5. Keep body of email short – Brevity is the clear winner presently, when everyone is pressed for time. Use short, clear paragraphs and text.
  6. Include videos and pictures – Visual content is all the rage these days, and there is a lot of evidence that it converts far better than mere text.
  7. Emphasize benefits to reader – Don’t spend time talking about you: all they really want to know is what’s in it for them, so be sure not to disappoint.
  8. Don’t send too little or too much – This is one you need to test, as all audiences are a bit different, but be assured that once a month is too little, and a dozen times a week is too much.
  9. Encourage and enable social sharing – Using social sharing effectively doubles your click through rate. Any more questions?
  10. Create compelling content – Delivering valuable, timely content your readers can use will do you more good than almost any other of these best practices. Become somebody they want to hear from, and you’re halfway home.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.