See How Google Pigeon is Working Over Local Search - Underground Marketing Society

See How Google Pigeon is Working Over Local Search

By Chik Quintans | Blogging

Oct 16
Search Engine Optimization | Search Engine Optimization

Google PigeonSee How Google Pigeon is Working Over Local Search

It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects.

The stated objective of this update is to more closely tie local results with what the standard web ranking signals are now. This is presumably done to make rankings more consistent, and increase the quality of the results. While it’s unclear if it will succeed in those aims, there are several ramifications that are clear, and the effects they are having is very real for some local businesses.

Let’s take a look at 3 ways Pigeon is evidently impacting local search, and what if anything there is to do about it.

3 Ways Pigeon is affecting local search

  • Strong brand directories are winning – Directories like Yelp, TripAdvisor and are seeing an up to 10 percent increase in traffic and rankings, often showing up multiple times for a local search.
  • Smaller map radius – The view shown by Maps is now in many cases much smaller, reducing the number of businesses found in an area, and consequently opening the door for more directory results in order to have something to show at all. This makes it problematic for locations just outside the exact search area to be seen as a choice in a neighboring locale search.
  • Phasing out of the 7 pack – Far fewer local search terms are benefiting from the increased visibility of the 7-pack. Even though some larger search terms still show this, most now show a 3-pack with a reduced map radius, or nothing at all. The real world traffic loss experts are reporting that a local business not showing up any longer in the map pack is losing 16 percent a month. Quite significant.

As the Pigeon update plays out and the dust settles, and undergoes a few incarnations, it will be more clear what the lasting impact will be for your local search results. Right now, making sure you are optimizing your local directory listings for all they’re worth appears to be your best line of defense.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.