Get Straight to the Point
Having a superb headline and injecting quotes can make a press release terrific, but this will be for naught if you don’t include SEO techniques. After all, over one half of Americans search online as their main news source. This means your press release should integrate appropriate keywords without seeming forced. Not only will this help people find your press release easier, it will build upon your site’s search engine results.
When you’re writing an essay or term paper in school, it is okay to have a awesome lead in and build up to your point. This is definitely not the case in press releases. You will need to immediately get to the point. Reporters are busy people, and you want to instantaneously get their attention. If you fail in this effort, your press release may just end up published as-is and have no media follow-up whatsoever.
Again, reporters are occupied people. This means they may not be likely to sit down and read an endlessly long press release. Always keep your press releases within page when possible. This will enhance the likelihood of reporters paying attention and also force you to give attention to only the main points of your announcement. I am not saying, though, that you can’t include links and information on where to learn more.
Press releases might appear to be relics of a time long gone, but they have never become irrelevant. The obvious way to utilize them has simply evolved. You should use every advertising device at your disposal, and press releases are a tried and true method.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans