What are people saying about your business online? In fact, 72% of U.S. consumers said they research companies through social channels and review portals before making purchases. That means greater importance to your online brand.
Where does your business show up in the search engines results? Did you know that 95.91% of all clicks occur on page 1 of Google, and the top three organic positions deliver 58.4% of the traffic? There is an industry saying. "If you want to hide your website? Be on page 2."
How will you be positioned in the mind of your audience? Will you or your business be perceived as the go to experts in your field or just a "me too" business? With the right strategy you and your business can resonate with your target audience and make a lasting impression.
Is your business a "one and done" model? Or is your goal to build a viable, thriving, and sustainable business for years to come? If it's the latter, then the path to that kind of success is to start building long-term relationships with your target audience.
How many times have you and your business followed up with a new prospect after first contact? Was it in person, on the phone, via email automation, or even paid traffic? Recapturing business comes in many forms and is about creating new opportunities in a simple and elegant way. It's putting your business in the position to get another chance at capturing new business.