Pay to Promote Your Content? You Bet! - Underground Marketing Society

Pay to Promote Your Content? You Bet!

By Chik Quintans | Content Marketing

Jan 29
promote your content

promote your contentPay to Promote Your Content? You Bet!

Since there is no argument that this is the age of content marketing, the question then turns into how do we get our content noticed among the ocean of competing voices out there?

So what’s the current best practice for getting your voice heard above the others fighting for attention?

Which leads us to the little-known yet very effective technique known as paid social promotion. Let’s have a look at what it is and just what it can do for you.

What is paid social promotion?

Paid social promotion, or paid social ads, is the practice of buying ads that promote your content. Ever since social networks have virtually taken over the Web, and brought words and concepts like virality and social sharing into our consciousness, it was only a matter of time before marketers discovered a way to exploit this. What’s more, it’s a lot better than before, as the potential to reach an audience far greater than your own, right now, for pennies is something no one with any sense should discount.

Where should I do this?

It seems there are new ad platforms springing up every single day, but for our purposes we’ll stick with a few you may already have head of.

Facebook – Facebook’s ad platform is by far the best choice at this time. The ability it offers you to precisely target an audience, together with the social and viral aspects of Facebook itself make this almost a no-brainer. It is very easy to use, and very affordable.

Twitter – Using Promoted Tweets can also work quite well for promoting your content, and Twitter even offers you the ability to target prospects by keyword and followers.

LinkedIn – Sponsored Updates from the LinkedIn platform are extremely powerful, and especially useful if you are a B2B.

Reddit – Reddit is full of rabid users, and using the niche ad option on their ad platform is the best choice here. This can send an avalanche of traffic quickly!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.