The inbound links from other internet sites are great, but the improved SEO from blogging goes much further. A website’s SEO would most likely advance with blogging even if no new links came through. This occurs because Google has more pages to index, and consumers are then more likely to come across the site. A business proprietor can go one step further for SEO by simply creating internal links as well.
There are lots of intangible and potential benefits related to blogging, but the hard data is where things are most outstanding. Companies that begin blogging see a 97 percent boost in inbound links.
These links add SEO value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a practical source of information, they will start linking directly to it.
While inbound links certainly do terrific things for SEO, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site’s SEO. This is because more pages are available to be indexed, and online searchers are more inclined to come across them. Internal linking between pages on the same website can also help in this endeavor.
Blogging can also do fantastic things for a company’s other forms of marketing. By embedding videos directly into blogs, for example, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local businesses the opportunity to post original content on their social media pages that actually results in enhanced traffic to the main site.
Although some corporations still treat it as such, blogging is not an option for local businesses. It may be possible to get by without it, but it puts a brand at a distinct shortcoming. The benefits of blogging are numerous, but the aforementioned three should be enough to make its importance obvious.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans