Need a Lead Magnet to Attract More Subscribers? - Underground Marketing Society

Need a Lead Magnet to Attract More Subscribers?

By Chik Quintans | Content Marketing

Sep 11
lead magnet

lead magnetNeed a Lead Magnet to Attract More Subscribers?Management Trap

You’ve heard about it whenever anyone talks about getting subscribers to your email list. But perhaps you weren’t quite clear on how and what was required to create a lead magnet that will send people scrambling to get on your lists. Let’s fix that right this moment.

What is a lead magnet and how do you implement them?

Since fresh leads are the lifeblood of any business, it’s crucial that we get them. Simply stated a lead magnet is a valuable bribe offered in return for the prospects contact information.

The more specific they are the better. Make sure you’re offering something that can make a difference for them today, not years down the road. Everybody wants it yesterday, right? You will gain more than just subscribers, in this day and age of social sharing, you’ll help with branding yourself and your company as leaders in your space.

7 Killer Lead Magnets you can offer

  1. Infographic – The visual content darling of the year, infographics tell a compelling visual story in an interesting, easy to absorb manner.
  2. Video – A video solving a specific problem your audience faces is always a winner. Not just that, a video can be used in many more mediums, spreading your lead gen efforts all over the place.
  3. Short reports – When we say short, we mean short, such as “7 Tips for Solving your Specific Problem” short. They aren’t going to read a novel from you just yet; make it short and sweet and romance them in the autoresponder followup sequence. These should run in the 10-15 page range.
  4. Cheat Sheets, Mindmaps and Blueprints – These can be gold, as you can compress a ton of valuable info onto one sheet, and people eat them up.
  5. Content Webinar – As webinars get cheaper and easier to carry out, holding a content packed webinar that includes valuable information along with showcasing your wares is a fantastic way to not only get subscribers, but sales at the same time.
  6. Podcasts – Another simple way to distribute specific chunks of content and further brand yourself as an authority in your space is to give a digital download of a podcast as a lead magnet.
  7. Coupons or free trials – These are extremely popular as they represent money, and everyone likes to save more of that. A great way to introduce your products and services.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.