Make Adding Value Your Mission!
In the past, it was usually enough to slap up a site and open for business, and you’d probably do okay. No longer. Competition is keen, and those who don’t understand that delivering value is the principal goal of any business online are destined to end up struggling to make ends meet. This is especially true when it comes to marketing via email or social media. Let’s have a look at why this is so.
Simply put, in an online marketplace populated with stiff competition, what folks will remember, share and talk about glowingly is the provider who over-delivered. It’s the only (positive) way you’ll stand out from the herd. This could manifest itself in many and varied ways. Whether that means a personal touch with a bit of hand-holding, unannounced bonuses, deals and coupons is certainly up to your creativity and ability to deliver. All of these and many more can be incredibly useful. The secret is to consistently surprise your customers with more. This will get them talking, sharing and heading back and again!
Why email and social media are different
While your website and other pages you have online have a measure of built-in credibility, you have to work a bit harder for similar results in both email and social media. This simply means delivering value! The primary difference lies in the reality that while they’re both, at least somewhat, permission-based marketing vehicles, each audience is particularly attuned to being “sold to”, and won’t tolerate it. In email, it’s not as bad, as email has long been a marketing vehicle. What’s different now is the need to deliver value as part of your message, so as to engender enough trust that they’ll “allow” you to send the occasional marketing message. In your social media channels, it’s far more volatile on the subject of marketing messages. Nevertheless, that makes it a perfect vehicle for enticing them to the next step with a value proposition. After they opted into an email list from your social media channels, they are much more likely to be receptive to your marketing messages.
Make value your mission! If you do this, no matter which medium you are working in, you’ll find a much more responsive and loyal crowd!
For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans