Looking at What You Should and Shouldn’t Do When Using Facebook for Business - Underground Marketing Society

Looking at What You Should and Shouldn’t Do When Using Facebook for Business

By Chik Quintans | Facebook

Sep 28
Facebook for Business

Facebook for BusinessLooking at What You Should and Shouldn’t Do When Using Facebook for Business

Facebook is a tremendous platform for business, despite what you might have heard. While many would have it remain the world’s largest kitten and baby photo repository, it has definite uses for business, and smart marketers are making very sizeable gains by using Facebook.

There are however, some ways to be smart about this. We’ve found a number of do’s and don’ts you want to keep front of mind when marketing on Facebook, lest you find yourself running afoul of the largest social media giant on earth.

Have a look at what to do and what not to when marketing your business on Facebook!


  • Be quick to respond – If you leave people waiting for days or weeks before getting back to them, you’ve already lost.
  • Briefer is better – Research now shows that posts of less than 80 characters are 66% more likely to be engaged with.
  • Build your page organically – Building a popular page on Facebook is best done through having readers recommend and share you. You can help it along a little by running a Like campaign to a targeted group.
  • Ask questions – This will engage like nothing else!
  • Post great content – No one will share your content if it’s mediocre. Make sure you are sharing something you would want to read, and more importantly that your audience would also.
  • Have a regular posting schedule – You’ll need to test this for yourself to see what your audience wants, but it’s safe to say that 1 time a week isn’t enough, and a few dozen is too much, unless testing proves different.
  • Use the Facebook ad platform – Probably the best PPC platform available to the public at large, it’s an excellent way to expand your reach.
  • Be sure to share – Let the world know about your content by sharing it across all your channels and platforms.
  • Engage – Get acquainted with your audience and directly talk to them, It will pay off.

Be sure not to…

    • Constantly sell – If all you do is pitch your audience, they will sooner or later move on.
    • Ignore people – Don’t answer people and you’ll never see them again.
    • Post lengthy tomes – Shorter work s better here. What you should do is tease your longer content and link out to it.
    • Buy likes – A fake audience is worse than no audience. We’ve all seen Facebook Pages with thousands of fans and zero interaction.
    • Post irrelevant content – Don’t treat this as your personal Facebook page: this is for your business so keep it relevant.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans