LinkedIn Has Quietly Become a Killer Resource for Local Businesses - Underground Marketing Society

LinkedIn Has Quietly Become a Killer Resource for Local Businesses

By Chik Quintans | Blogging

Feb 07

LinkedIn Has Quietly Become a Killer Resource for Local Businesses

LinkedIn should be ranked among the big three of social media sites, right with Facebook and Twitter. But LinkedIn is really more important for your small business because in contrast to its rivals, this social-media site focuses specifically on business. This means that, you won’t have people on LinkedIn posting how good their oatmeal tasted this morning.

How smart companies are using LinkedIn

You run a business. Your time is scarce. Exactly why should you worry about LinkedIn? Here are several ways your peers (there are 1.3 million small-business owners on the network) are employing it to their advantage:

  1. Sharing wins: Promoting your successes is just good marketing. It makes you look good to potential customers. With 2 million C-level executives using the site, you might find yourself with a few influential new friends.
  2. Getting referrals: LinkedIn removes a lot of the friction and awkwardness of giving and getting endorsements for the work you are doing. Best part? When someone gives you props on LinkedIn, everyone in your network will notice in their activity feed.
  3. Finding new talent: Growing? LinkedIn is an excellent place—scratch that, it’s the BEST place—to locate new A players to include in your roster. It’s the largest directory of working professionals in the world.
  4. Promoting events: LinkedIn’s event feature is a game changer! It’s never been so easy to spread your message and boost attendance for upcoming events. You can even use their service directory to find a caterer for your gathering. Simple.
  5. Boosting website traffic: A little-known secret about LinkedIn is that it’s very influential with Google; if you have a presence on LinkedIn, you’re likely to see a jump in search engine visibility, too. More clicks = more customers!
  6. Getting answers: You can uncover great information on both marketing and owning a successful business from other pros in LinkedIn Answers and Groups. There are over 2000 groups specializing in small-business-related topics.
  7. Finding investors, vendors and partners: It’s a networker’s paradise. Regardless of whether you need some capital, a new accounting firm, or a business partner, you’re not going to find a better resource than LinkedIn. Anywhere.

This is only the tip of the iceberg, people. Head over to LinkedIn make up a page for your company. Trust me; IT’S WORTH YOUR TIME.


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.