If you hope to use your business blog to grow and engage your audience, you’re going to have to find ways to get the traffic to a point where someone other than your immediate family is reading it.
Done correctly, a business blog will have a multi-faceted benefit to your business. It can not just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and much more.
Yet if this is taken up haphazardly, or worse yet, indifferently, you’re likely to be preaching to the choir, and wondering why you started this dumb blog in the first place.
To help get the blog going and develop some momentum, many bloggers turn to paid traffic to get the ball rolling. It can be a modest, yet wise investment. Let’s check out several places you can make this happen.
5 Places to buy paid ads for your blog
Outbrain – You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of placing your content on major sites with massive readership you may not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads – Maybe the best paid traffic opportunity available today, mainly for the capability to precisely target your audience without spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords – While they have been around forever, Adwords can nevertheless be useful if you know how to use it well. Otherwise, you’ll be paying way too much for what you’re after.
LinkedIn Sponsored Updates – If you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one’s right for you, don’t hold back!
Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare for hordes of enthusiastic visitors descend upon your post!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans