Is Google+ Viable Now and In the Future?

By Chik Quintans | Google+

Aug 12
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Has Google+ become an afterthought in your social media marketing plan? When is the last time you even took a look over there? You may even be wondering if Google+ is or ever will be a viable tool for your business. You’re not alone because many are still divided whether or not to even spend any time or effort on Google+.

Why we feel it’s worthwhile now and in the future!

One astonishing fact that really doesn’t ring true (yet) is that Google+ is now larger in terms of reach than Twitter. This is undoubtedly because of the proliferation of Gmail and the simplicity of having Google’s entire suite of web services close at hand. Since Google Plus Local Listings already include such small business services as Zagat, StreetView and Google+ User ratings, it has essentially replaced Yelp.

The development of Google Hangouts, for example, has a direct effect on where Google+ is headed as well. The ability to use a Hangout, instead of say Skype, to do any sort of video conferencing, is a tremendous advantage. While it’s true that in its infancy Hangouts is a bit clunky and hard to grasp, once you do, it’s miles ahead of the competition. Just the ability to have your Hangout automatically recorded and uploaded to YouTube is sufficient to swing the scales in their favor.Google+

So what are some ways businesses are using Google+?

There are scads of ways to utilize Google+ in your small business. A few would include:

  • Build networks of like-minded people with Google+ Circles
  • Using #hashtags to help posts show up in Google search
  • Link Google+ to your blog, and benefit having your photo connected to your search results
  • Use Google Hangouts for webinars, meetings, launches, interviews or you name it!
  • Use tags to reach out to people directly

To see a wonderfully comprehensive compilation of strategies and infographic for Google+,see this article on Copyblogger. Google+ may not seem like it’s worth the effort just yet, but we feel as though it is both in the present and future!

For guidance and professional consulting when it comes to your online reputation, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans