How Your Business Can Quickly Capitalize on the Mobile Computing Revolution

By Chik Quintans | Mobile Marketing

Mar 07
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The web is going mobile, and it’s still not too late to jump onboard the mobile bandwagon and snatch a slice of what is turning out to be an extremely large pie! Google reports that more than one half of all local searches are done on mobile devices of some kind. People are doing business on the go, browsing and price checking on the way to shop. This is the time to make certain that your small business is aligned to take advantage of this mobile innovation. The following are five easy ways to get this done!

Mobile Computing Revolution

  1. Having a mobile ready site – Ensuring your website is able to be viewed on any mobile device is a mandatory first step. There is something of an art to creating the mobile version of your website, since the emphasis here is on speed. It is estimated you have about five seconds for your site to load on a mobile device or they’re on to greener pastures. Be sure your site loads fast and looks good! Based on Google polling, 52% of users say a bad mobile experience makes them much less likely to engage with a business.
  2. Offering deals, coupons and incentives to readers – 29% of consumers indicate a willingness to download a coupon from their mobile device. Take them up on it! At present, only 10% of customers have received a coupon from a local merchant, according to a poll from Mercator Advisory Group. It’s time to get out ahead of this trend and stake your claim!
  3. Utilizing inexpensive mobile ads – Mobile paid advertising remains somewhat in its infancy, but there is a lot of opportunity here. Costs are still very low, and you can receive a lot of traffic to your site utilizing mobile ads.
  4. Create a loyalty program – Employing a mobile platform to institute a loyalty program is an concept that is no longer just used by restaurants. You can make rabid fans by having a simple, easy to use digital loyalty card app that works entirely on their mobile device. A fantastic way to reward regular customers.
  5. Capitalize on mobile email and SMS – Mobile email is now being opened at a rate of 41%, and is on pace to surpass the PC by the end of 2013, according to MarketingLand.com. SMS (texting) offers an incredible 95% open rate. These two statistics alone should be incentive enough to get your business seriously involved in the mobile side of things!

For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

UnderGround Marketing Society LLC

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans