How to Use Your Content to Drive More Conversions - Underground Marketing Society

How to Use Your Content to Drive More Conversions

By Chik Quintans | Content Marketing

Jul 31

conversionsHow to Use Your Content to Drive More Conversions

Quite often content marketing and conversion optimization don’t even reside in the same paragraph, much less sentence, in terms of how we think about making it all work together.

In reality, you have to both consider CRO (conversion rate optimization) as it pertains to your content, and your content as to how it works with conversions. For best results we want to meld the two into one when putting our content out there.

Let’s take a look at 5 ways we can use our content for more conversions

Use easy to follow navigation – Enabling your page visitors to go where they (and you!) want to is a cornerstone. Utilize one clearly defined navigation bar, and augment this with text links within your content pointing to other pages or resources you’d like to show.

Use a lot of imagery – These days we are a visual bunch, and there has never been a better time to use relevant images and videos in your marketing. This will only increase over the next few years as well, so it’s time to surrender, Dorothy!

Get setup for mobile – Mobile devices are the weapon of choice for consumers. Over fifty percent of all searches and two-thirds of all email are accessed via a mobile device, so the time is now if you don’t want to be left out.

Offer up value – There is no question that terrific content is way more likely to lead to more sales, shares and actions. Try to make your content not only unique, but valuable.

Create killer calls to action – Optimize your calls to action with some thought. Test the various elements just as you would content, and make every effort to make your CTA stand out. Using colors that stand out yet are complimentary is important here, while staying within the design elements of your page.

The best way to move forward is to ensure that when your content is being put together, that conversion is a part of the thought process. Thinking about it then will lead to more conversions afterwards!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.