How to Use PPC for Local Business

By Chik Quintans | Pay Per Click : PPC

Jul 28
PPC for local business
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PPC for local businessHow to Use PPC for Local Business

Is pay per click (PPC) advertising not for local business? We think it is actually, and we have several points that you should consider when you decide if it’s a fit for your local business.

There are a number of pros as well as some cons, so let’s get right into it.

Here are several of the pros of PPC for local business

  • Can be less expensive than SEO – Since there are various budget controls built into the PPC platforms, you can manage your costs very carefully. This isn’t doable with an SEO campaign, for which you typically are shelling out a large sum up front.
  • You will get near instant results – While an SEO campaign may take months or years to bear fruit, (by which time the Google search algorithm will have changed necessitating you having to do it all again!) with PPC you know how your campaign is performing within hours after it starts.
  • Can get you multiple first page listings – Even if you’re ranked on the first page, you might still want to run PPC ads to take a larger share of the virtual real estate there, bringing you more visitors and more profits.
  • Far easier to target a precise audience – Using targeted keywords and interests, you’ll be able to laser target your most suitable audience.
  • You can easily track and measure results – The back offices of any of the major PPC platforms present you with all the stats you could ask for in regards to tracking and measuring your success.
  • Can aid your SEO campaign – Built deep into Google’s secret search algorithm, traffic and social interaction play a significant role. Your PPC ads can help with this.

The cons to using PPC for a local business are basically three:

  • Large learning curve – While they have some similarities, Google, Facebook and Bing, the biggest and most effective PPC platforms, all have their distinctions, learning this can take time and money.
  • Some cost involved – There will have to be an advertising budget set aside, and you’ll only go as far as it allows you. Knowing when to stop and halt campaigns is a big part of this, as well as when you should double down on winners.
  • You’ll need great keyword research – Knowning that PPC is largely a keyword game, you’ll have to either do or cause to have done extensive keywords research. Cost of doing business.

PPC can be a terrific plus for a local business. Take care to watch costs and allow time for learning.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
Self measure your online presence with our FREE tool Local Presence Ranker

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans