Want Your Images and Videos to Rank in Universal Search?

By Chik Quintans | Search Marketing

Jun 17
Video and Image SEO | UnderGround Marketing Society
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Universal SearchWant Your Images and Videos to Rank in Universal Search?

Lots of local marketers are a bit unclear as to what exactly makes up Google’s Universal Search. We should define this first, before we look at ways to make the most of it for your local business.

Simply put, Universal Search is a mixture of both Google’s vertical search engine and specialty search engines, primarily video, maps, news and images. When you notice a search result return local listings, maps, images and videos at or near the top of a search query, this is Universal Search. Let’s look specifically at ways to rank your visual content in Universal Search, focusing on videos and images.

How to rank your videos in Universal Search

There are several factors that go into ranking videos, however, for Universal Search there are some important ones that can make all the difference. Having good code markup is crucial. The more valuable information made available to Google’s web crawlers the better. Having video info like numbers of views, duration, pub dates as well as ratings information can help tremendously. Your video description should also be present, and have pertinent and consistent information about your video within it. Also, choosing your thumbnail image wisely is important for receiving the maximum amount of clicks on your Universal Search entry.

How to optimize images specifically

Making sure you’re using unique images is the first and most significant factor in ranking your images. Google is getting very good at figuring out whether or not image content is unique or not, and ranks accordingly. Optimizing your images well with appropriate title and alt tags, descriptions and relevant content surrounding them on the page is also important.

Videos and images can help you claim valuable virtual real estate

Spots on the first page of Google can be extremely lucrative, and you ought to do everything in your power to ensure you can get as much of this real estate as you can. Getting multiple first page listings from your various forms of content can make a large difference to your bottom line.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans