I’ll wager that whenever you consider publishing your content anywhere other than your site or blog your thoughts don’t usually wander to LinkedIn. Until last fall when the powerhouse social media networking site opened their platform to influencers to publish upon, no one else did either!
Now that the platform is available to all LinkedIn users, we need to reset our minds to think of how LinkedIn can work for us. Simply put, LinkedIn is a powerhouse goldmine for content marketers who know how to mine it judiciously. Just in case you need any convincing, we’ve put together 5 great reasons why you need to be using LinkedIn to publish content.
5 Reasons LinkedIn needs to be your content choice!
To establish authority – Publishing before a community of professionals is a terrific way of becoming the thought leader you are seeking to be. This can help you in so many ways, not only on LinkedIn in terms of added connections and influence, but in your industry and Google as well.
Syndicating your content – Being able to post content that you may have used on your blog a while ago is a great way to find a new readership. Many times the audience on LinkedIn will not have seen your content, and could be more inclined to give it a serious read, given the nature of the platform.
Publish your content before a serious audience – You will be able to find a much more serious approach to your content on this platform. There’s not a lot of fluff traffic to be found here. You can also find gold by publishing to LinkedIn groups as well.
Killer engagement – People active on LinkedIn are highly engaged, and likely to comment and contact you if they see something that appeals to them.
The possible viral effect – One way LinkedIn publishers hit it big is when their content starts to get some traction, LinkedIn often steps in and promotes it on of their Pulse category pages, and even better, sometimes on the home page itself! Accomplish that and you’ll be well on your way to authority status on LinkedIn and off!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans