How to Perform Video SEO

By Chik Quintans | Search Engine Optimization : SEO

Oct 30
Video SEO
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Video SEOHow to Perform Video SEO

We all want to get our videos seen by as many people as possible, and the best way to do that is by utilizing what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if you stick to the basics, and soon be reaping the benefits that a page one ranking in YouTube or Google (or both!) brings.

Toward this goal let’s look at 5 tips for Video SEO you may not yet be using.

5 Tips for effective Video SEO

Making a good video – Good videos are probably the best video SEO you can do, and the benefits of having a video that is popular are immense. Endeavor to put your best foot forward here, and the rest might take care of itself.

Do keyword research – If you want to rank for a specific keyword, you’ll need to do your research to ensure that you are targeting the best phrases you can. This will allow you to find other keywords you can use in your description, tags and other videos as well.

Optimize your YouTube listing – Don’t forget to take the time to optimize your YouTube listing. This involves making sure your primary keyword is in your title, tags, description and filename. Also, have a 300-500 word description, making sure any link you’d like people to visit is at the beginning.

Get social signals – A major part of ranking videos these days is the presence of social signals. Shares, views, embeds, channel subscribes and comments all play a large part in where your video winds up. Do not artificially inflate these with fake views and comments, as these are easily discovered and will not help your cause.

Get links – Oftentimes you will not need to do this last step, if you have done the previous ones, but in the case of hard to rank for keywords, you might need to build backlinks to your video. Again, try to do this organically and not artificially, or it might have the opposite effect of what you’ve wanted.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans