How to Manage your Online Reputation - Underground Marketing Society

How to Manage your Online Reputation

By Chik Quintans | Reputation Management

Mar 11

Think online reputation management is only for the big dogs? You better think again!

According to eMarketer 83% of consumers say that online reviews impact their opinions about a particular company, and 8 of 10 of these people added that a unfavorable entry online is the cause of them changing their mind about that company. Even one negative review, whether justified or not, can negate all of your finest efforts if you haven’t planned an online reputation strategy to overcome it. So to help with that I’d like to offer five strategies your business, and your brand, can implement to monitor and manage your online reputation.How to Manage your Online Reputation

  1. Monitor your company and personal names – Keeping track of what’s being said about you and your company is of paramount importance. Fortunately, there are lots of free tools to aid in this regard, like Google Alerts, Hootsuite, Social Mention as well as others.
  2. Claim all your relevant social properties – Unused social media sites can be utilized by your competition to pull you down, and spread negativity. Be sure you claim all social sites that matter for your brand.
  3. Own as much of page one of Google as you can – One proactive way to make sure what people read about you when they Google you is to own most if not all of Google page one for your brand names. This makes it much harder for flyby attacks to have much if any effect.
  4. Go after customer reviews – Customer reviews aren’t just going to show up on your website: you have to request them. Don’t be shy about asking for reviews. Quite often, your customers are going to be flattered you asked. And of course if you offer incentives, make it clear that you’re not attempting to bribe them or influence their review!
  5. Engage with your people – Interacting with those writing comments, Facebook posts and tweets is an excellent strategy to head off any damage from the get-go. Don’t participate in mud-slinging however, no matter how justified you feel! Thank them for their contribution to the discussion, and politely disagree, standing up for yourself. (If they’re not right, of course!)

Online reputation management is far more important than ever before, in this day of instant communication. Don’t neglect this one!

For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.