How to Know If Twitter is Right for Your Business - Underground Marketing Society

How to Know If Twitter is Right for Your Business

By Chik Quintans | Small Business

Jul 21

How to Know If Twitter is Right for Your BusinessHow to Know If Twitter is Right for Your Business

Perhaps like a great many other small business people you’ve been either confused or undecided about the relative value of using Twitter in your marketing efforts. That is understandable, because at first glance it looks to be little more than a fantastic way to kill some time, with minimal return on investment of your time and money. The truth lies a bit further below the surface though, and in fact Twitter does offer value for small business, if you’re able to develop and consistently execute your marketing strategy. Let’s have a look at what’s important in that strategy, and how it can pay off for your small business.

7 ways you can utilize Twitter in your small business!

  1. Use your Twitter profile to help brand your business – Your Twitter profile is an excellent place to show off your company in the best possible light, with appropriate links to your pages.
  2. Find the influencers in your market – One of your goals needs to be to connect with as many of the primary influencers in your market as possible. This won’t happen overnight, and some won’t answer you, but be persistent and eventually you’ll connect. This can produce huge benefits as time goes on.
  3. Post images and videos – It’s been proven that images and videos are driving three to four more times more clicks on Twitter.
  4. Use Promoted Tweets – You can directly target your audience with Promoted Tweets. Your ads should offer great value, be transparent, and not run endlessly.
  5. Engage your followers – This should go without having to say, but take the opportunity here to engage and provide value.
  6. Retweet and employ hashtags – Make sure to retweet relevant and important content you find, as this will help establish your connection with authority. Same goes with hashtags, only don’t overdo this one.
  7. Establish yourself before promoting – Although it can be incredibly tempting, resist the impulse to promote yourself with each tweet. Get into the habit of giving 80 percent, and promoting 20 percent. You’ll reap a benefit if you do!

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.