If you know any teenagers, or even anyone under thirty, you know that Instagram has taken over the planet. Not only that, but Facebook recently recognized this as well, and acquired the company. And while this may seem like a ripe opportunity for marketers, (it is) there are some major differences you should be aware of before attempting to market on Instagram.
First begin by digesting two important facts: Instagram’s younger audience profile and your own market. The demographic facing you when marketing with Instagram is distinctly younger, and may not be a good fit for your business if your target audience is over 30. Plain and simple. If you are marketing to the 15-28 group you’re golden — if the products you promote are found in images on Instagram. If you’re selling gear for an SLR camera, you may need to get a bit creative to find any traction there.
Ways to effectively market on Instagram
Check out these 5 tips for marketing your business on Instagram.
Instagram is a social media monster with a few specific caveats. Follow these and you may find a rabid audience eager to do business with you.
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans