How to Know If Instagram is Right for Your Business - Underground Marketing Society

How to Know If Instagram is Right for Your Business

By Chik Quintans | Instagram

Aug 08
how to know if instagram is right for your business

How to Know If Instagram is Right for Your Business

If you know any teenagers, or even anyone under thirty, you know that Instagram has taken over the planet. Not only that, but Facebook recently recognized this as well, and acquired the company. And while this may seem like a ripe opportunity for marketers, (it is) there are some major differences you should be aware of before attempting to market on Instagram.

First begin by digesting two important facts: Instagram’s younger audience profile and your own market. The demographic facing you when marketing with Instagram is distinctly younger, and may not be a good fit for your business if your target audience is over 30. Plain and simple. If you are marketing to the 15-28 group you’re golden — if the products you promote are found in images on Instagram. If you’re selling gear for an SLR camera, you may need to get a bit creative to find any traction there.

Ways to effectively market on Instagram

Check out these 5 tips for marketing your business on Instagram.

  1. Use Video On Instagram – This newish feature in Instagram is similar to Vine, but their videos are a monstrous 15 seconds as opposed to 6. Significantly more canvas to paint on.
  2. Use lots of hashtags – While engagement drops significantly on Twitter if you use more than 2 hashtags, the opposite seems to be the norm for Instagram. Load them up!
  3. Don’t post incessantly – Unlike many other social networks less is often more here. You don’t want to fill up your follower’s feeds and be less special. Focus on a few times a week and post great content.
  4. Optimize your Instagram Profile – Like other social networks, you’ll need to make sure your business profile is complete and utterly devoted to finding you and doing business with you.
  5. Follow other brands on Instagram – Finding and following related brands on Instagram is very important. Fortunately there are some good tools that help with this, like Statigram.

Instagram is a social media monster with a few specific caveats. Follow these and you may find a rabid audience eager to do business with you.


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.