How to Develop Traffic Sources for Your Site - Underground Marketing Society

How to Develop Traffic Sources for Your Site

By Chik Quintans | Content Marketing

Aug 24
develop traffic sources for your site

How to Develop Traffic Sources for Your Site

You’ve likely heard it or even said it a million times, “I can’t get enough traffic!”

When you begin to understand that there are hundreds of tactics to drive traffic to your pages, you often go for the cheapest and fastest strategy you can find, in the hopes that you’ll soon be swamped with visitors interested in what you have to offer.

What’s really needed is traffic from your specific audience. If you are simply trying to get the most visitors you can, you’re missing the boat here. You need to be advertising and otherwise visible where your particular audience hangs out, so you can appeal to them. Let’s look at several steps to take toward this goal.

Questions to ask about your traffic campaign

There are a number of things to discover before you commence flinging ad money and content all over the web.

  • Just who is your audience? – Understanding your ideal customer demographic is a important key to advertising effectively. What are the ages, sex and interests of your customer avatar? You want to know this to do the best job you can.
  • Where do they hang out? – Knowing where your audience congregates is great intelligence you need to have. This may be on a particular social network, industry forum, or other popular site.
  • What tools will you use? – Tools like Alexa for demographic information about a particular site is useful. One of the fastest and best ways to gather info about your audience is through Facebook’s Audience Insights. It’s free if you have an ad account, which is also free. This tool gives you so much actionable info it’s unbelievable.

Okay, next step?

Only after gathering this critical intelligence can you begin to make decisions about which traffic sources may be right for your particular audience. This might end up being a video marketing campaign on YouTube, paid ads from the likes of Google Adwords for Facebook Ads, or a content marketing initiative aimed at getting pages ranked on the search engines.

There really are tons of great ways to get oodles of visitors to your pages, but unless they’re targeted to what you’re trying to attract, you’re pretty much wasting your time!


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.