You’ve likely heard it or even said it a million times, “I can’t get enough traffic!”
When you begin to understand that there are hundreds of tactics to drive traffic to your pages, you often go for the cheapest and fastest strategy you can find, in the hopes that you’ll soon be swamped with visitors interested in what you have to offer.
What’s really needed is traffic from your specific audience. If you are simply trying to get the most visitors you can, you’re missing the boat here. You need to be advertising and otherwise visible where your particular audience hangs out, so you can appeal to them. Let’s look at several steps to take toward this goal.
Questions to ask about your traffic campaign
There are a number of things to discover before you commence flinging ad money and content all over the web.
Okay, next step?
Only after gathering this critical intelligence can you begin to make decisions about which traffic sources may be right for your particular audience. This might end up being a video marketing campaign on YouTube, paid ads from the likes of Google Adwords for Facebook Ads, or a content marketing initiative aimed at getting pages ranked on the search engines.
There really are tons of great ways to get oodles of visitors to your pages, but unless they’re targeted to what you’re trying to attract, you’re pretty much wasting your time!
Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans