How to Connect with Buyers Using Google Local - Underground Marketing Society

How to Connect with Buyers Using Google Local

By Chik Quintans | Online Marketing

Mar 14

How to Connect with Buyers Using Google Local

Ever since Google merged with Google Places to become Google Local, there’s been confusion as to making use of this platform for business. This has now become much clearer. Companies are realizing the tremendous opportunity Google Local is offering, and they’re finding innovative ways to find buyers and prospects.

How to Connect with Buyers Using Google Local

Let’s see how you can do that too! Here are some ideas to get you started:

  • Be sure your Google Local page excels – The first and probably most important task is to make sure that your page is entirely filled out. Fill out all text areas that are called for, as this is important in how Google ranks your page. Also, use a ton of images, because this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and products.
  • Use the search function to prospect – Using Google to search for prospects and connect with potential customers is ridiculously easy! The search bar at the top of your Google page can help you find people who are discussing your niche or company. Add them to your Circles and start the connection process!
  • Engage with potential buyers by creating offers – An excellent way to leverage your Google Local page is to create appealing offers and coupons which can be accessed directly from that page. This can be a terrific way to convert Google visits to onsite purchases.
  • Use Google Hangouts as a media channel – There are a variety of ways to use this versatile tool to pump up your business. You are able to conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and possibly even host your own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the possibilities?

I hope you’re beginning to see what the power of Google merged with Google Local, YouTube and the other parts of the Google arsenal could mean for your business. Get started on Google Local today!

For guidance and professional consulting when it comes to your business’ marketing, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]


About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.