How Often Should You Email Your List? - Underground Marketing Society

How Often Should You Email Your List?

By Chik Quintans | Email Marketing

Aug 14
How Often Should You Email Your List

How Often Should You Email Your ListHow Often Should You Email Your List?

One question that always crops up with people just starting with email marketing is how often you should communicate with your list. This is a question borne out of anxiety, as you do not wish to push away the very audience you are trying to cultivate, but at the same time you would like to give them the most information possible about you and your products and services.

So while there’s not one pat answer, as all businesses have a different dynamic, know that once a month, or worse, a seasonal approach to email isn’t likely to cut it. They will most likely forget who you are, resent the intrusion, and see this as merely another obvious attempt to get into their wallet. (Which it is!)

So how often do you email your lists?

Understand first that everyone’s email inbox is a battlefield: lots of messages vying for attention. To jump out from the herd, you need to follow a few rules.

The best case scenario for any business is to develop a long-term relationship with your list, one where you are trusted and your opinions sought after. If you can attain this email Nirvana, you’ll have the ability to send out sales pitches now and then and not be perceived as a scummy marketer.

Educate, encourage, inspire and otherwise uplift your audience about your industry, and then about why specific products and services could be of benefit to them. Always know the intent of a particular mailing, and avoid the temptation to sell in every email.

With that being said and hopefully accomplished, it seems like a frequency of somewhere in the neighborhood of 2-3 times a week is good. Any more seems intrusive, and less not quite enough. Also, if you mail every single day (or more) finding vibrant, valuable content for your emails gets quite difficult.

You’ll quickly get a feel for how much is too much, and not only that, your subscribers will tell you. If you’re getting lots of unsubscribes, check out the reasons. If it’s because they’re hearing too often from you, they’ll say so. If the content isn’t relevant, you’ve got other challenges to deal with.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect.