How Does Google Use Keywords to Determine Relevance on Your Pages

By Chik Quintans | Blogging

Dec 04
keywords
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How Does Google Use Keywords to Determine Relevance on Your Pages

All of us would like to rank our pages high in Google’s search results, and as time passes, the factors that determine where your pages rank is constantly changing.

While SEO is at least partially a crap shoot, we can make educated determinations about what we ought to do and ought not to do to our pages to try and get them found highly in Googles search results.

In a search world not so long ago and far away, you could get top rankings just by stuffing as many of your primary keywords into your content as you could reasonable fit. Not any more. These days Google’s search algorithm has gotten smarter, and is able to discern a great deal more intent, and recognizes keyword stuffing instantly.

This is not to suggest you can’t do well by strategically inserting keywords in all the right places. Indeed, you need to do this. You just need to do it naturally.

How to use keywords to increase your search rankings

Shaping your page content to go after a particular keyword ranking is something of an art. Often times the domain name might have little to nothing related to the keyword in question, and that is one reason keywords in domain names are no longer the signal they once were.

But not so important any longer are using them in the domain name, as that is impractical more often than not. Also, keyword META tags are not considered by Google.

What keyword tactics can hurt you

There are some ways you can shoot yourself in the foot in this respect as well. Keyword stuffing, that aforementioned relic of yesteryear, is but one.

Another way is through the improper use of anchor text in your site’s backlinks. Having all the backlinks that appear for a particular page show up with the same anchor text, and all be followed links, is a sure red flag in this current algorithm. Strive for as natural a link profile as you can build, and vary your anchor text with natural phrases that would occur, such as a few “click here” and the like.

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I hope you found this post helpful to you and your business and would greatly enjoy hearing how you’re going to implement my suggestions above. In addition, I would also like to hear about what is working for you.
For guidance and professional consulting when it comes to your business success, contact us at UnderGround Marketing Society LLC. We can be reached by phone, at 888-296-9052, or email: [email protected]

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About Chik
Chik Quintans is the founder of UnderGround Marketing Society, LLC {UGMS}, a North Seattle based digital marketing company. UGMS is focused on helping local businesses and/or your sales teams grow their market share through emerging internet based technology. Serving both U.S. and Canadian located businesses, our unique process, R4+encompasses a multi-facetted approach to online marketing. Establishing your business as a local authority via building and marketing your Five Star Reputation, achieving top internetSearch Rankings combined with a broad Social Presence. The result? Your business will attract highly targeted new business.
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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans