Effective Strategies for How Businesses Can Boost Blog Traffic

By Chik Quintans | Blogging

Oct 06
How Businesses Can Boost Blog Traffic

Boost Traffic to Your Blogs

Facebook pages with only a couple of hundred followers will hardly ever get thousands of clicks on their blog posts therefor boosting blog traffic becomes more challenging. If one of your blog posts goes live on a page with 25,000 fans, though, the traffic will likely pour in. Take the time to find great industry blogs who also have large social media followings. Send a few of your finest blog posts to these organizations if they accept guest posts, and within days, you may just have increased traffic on your blog.

Here is an excerpt from Adweek and written by Marty Swant about the traffic problem on Facebook :

Publisher Reach on Facebook Is Down 42%

SocialFlow says publisher reach on Facebook declined 42 percent from January to May. Illustration: Dianna McDougall; Source: Getty Images

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone.

According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post.

That's a "pretty notable drop," said SocialFlow CEO Jim Anderson.

"We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview. CONTINUE READING

Focus on Evergreen Blog Posting

It is fine to create blog posts based on current events, but this certainly shouldn't be your entire strategy for boosting blog traffic. Evergreen content marketing posts are those that are just as useful in the future as they are right now. A blog titled "How to Clean a Catfish in 4 Steps," for example, would usually do a lot better than "Legislators Consider New Fishing Law." Evergreen content stays useful, and this means people could be sharing the blog years after its initial release.

Concentrate on Quality Titles and Great Post Images

A blog post could be packed with valuable information, but if the feature image and title doesn't catch a consumer's attention, it will likely never be read. Scan through public domain and cost-free images online until something really jumps out at you. On top of that, go ahead and learn the skill of writing clickable headlines. These two changes could take a recently established blog and make it great.

Former stroEDGE writer Erich Noack posts regarding high quality images below :

THE IMPORTANCE OF ADDING HIGH-QUALITY IMAGES TO YOUR WEBSITE

Image via storEDGE

Most self storage facility owners would do just about anything to increase customer traffic, convert more leads, and boost their organic search rankings. And while original content, keywords, and meta tags can do wonders to develop your SEO, there’s one major, often overlooked factor that contributes to your site’s rankings: User experience, or how effective your website is in sending your message and helping your user complete his/her goal.

The good news is you have some measure of control over this part of your website by including high-quality images. This is one simple and effective way you can improve your site’s user experience and, at the same time, enhance your SEO. Covered in this post are the basic rules and benefits of adding photos to your storage facility website. The value of doing so can then be assessed through the increased amount of leads your site converts and the higher organic search rankings it receives.

USING IMAGES TO ENHANCE YOUR SEO

The growing popularity of using search engines to find images online has long necessitated the addition of images to websites. The connection between searching for images and organic rankings means that adding relevant pictures to your website will increase your online visibility. Now that you have this knowledge under your belt, you definitely want to add images to your site, right? Take these factors into account:

Images should pertain directly to the content on your site. This sounds pretty straightforward, but gearing your visual content toward the written content on your website creates a sense of continuity. If your content concerns the great benefits of your climate-controlled units, then a picture of those units would be the most beneficial.

Write and include alt text descriptions and image title tags. Alt text description and title tags are designed for the visually impaired, providing a brief sketch of your images that can be read out by a program. They are also crawled by search engine bots and are therefore important to helping your site’s ranking. Don’t stuff your tags with keywords!

Including images is always better than no images at all. You certainly want to add the best quality images on your website as possible, but if you don’t have a high-resolution camera or the money to pay a photographer, then uploading images from your phone or a basic camera is more valuable than not including images on your site. CONTINUE

Contemplate Doing Guest Blogging to Boost Blog Traffic

If your business only has 500 followers on Facebook, you have to hope for a viral sensation to get thousands of clicks in order to increase blog traffic. If a blog you write is featured on a Facebook page with 20,000 followers, though, you'll end up with plenty of traffic. Look around for authoritative blogs in your trade with large followings. Pitch a couple of ideas to these organizations, and if one bites, you may just be days away from an important blog traffic uptick.

Jeff Goins writes why guest posting is a good strategy:

3 Ways Guest Posting Can Help Grow Your Online Audience

I believe guest posting is the single most important strategy for growing your blog readership and platform. Allow me to explain…

What is guest posting?

First things first: let’s define our terms. “Guest posting” means writing and publishing an article on someone else’s website or blog.

I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.
But for the longest time, I overlooked this essential discipline for growing a popular blog. I wish I hadn’t. And I hope you won’t. READ MORE

Blogging is a tested instrument that is never going out of style. It might not bring in as much revenue as a few other tactics, but if you are doing it right, sharing content via blogging can pay off with an incredible increase in ROI.

UnderGround Marketing Society LLC
144 Railroad Ave, Suite 111
Edmonds, WA 98020
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http://www.undergroundmarketingsociety.com

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About the Author

Chik Quintans is a Digital Marketing Strategist with a passion for helping sales teams and businesses grow. As the owner of UnderGround Marketing Society LLC, creating a strong online brand and building a broad footprint online for sales teams and businesses are he and his company's areas of focus. Whether that be leveraging marketing channels and approaches such as social media, reputation, search engine optimization (SEO), video marketing and more. Chik Quintans can be reached on LinkedIn where you are invited to connect. https://www.linkedin.com/in/chikquintans